About us
Brewing the future
of beer and adult
beverages
We are continuing a brewing tradition of more than 160 years. Żywiec, Heineken, Desperados, Warka, Tatra and many more – our portfolio of some of the most popular and strongest brands in Poland that build communities and develop culture.
Through innovation, we boldly go beyond the classic art of brewing by encouraging the discovery of new flavours.
We invest in cutting-edge technology and join forces with partners to brew a better world where responsibility and care for the laneta enables sustainable development.
We are part of the world’s most international beer family and the industry leader in Europe – the HEINEKEN Group.
We are united by our joy of true togetherness, our passion for customers and consumers, our courage to dream and pioneer and our care for people and the planet.
Our mission
We brew the joy of true togetherness to inspire a better world.
Portfolio
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One of the most popular Polish
export beers, sold abroad
for over a hundred years.One of the most popular Polish export beers, sold abroad for over a hundred years.
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Brewed to perfection since 1873.
Produced using the same method from the beginning.
The iconic beer is sold in 192 countries around the world.Brewed to perfection since 1873. Produced using the same method from the beginning. The iconic beer is sold in 192 countries around the world.
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Desperados is a beer that goes off the charts!
Desperados is the perfect choice for any party occasion.
A premium brand for young, curious people!Desperados is a beer that goes off the charts! Desperados is the perfect choice for any party occasion. A premium brand for young, curious people!
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Warka is the most beer-centric brand that even has brewing in
its name. This is because the word “warka”, in the language of
brewers, means a portion of beer brewed at once and is also the
name of a town with centuries of brewing tradition.Warka is the most beer-centric brand that even has brewing in its name. This is because the word “warka”, in the language of brewers, means a portion of beer brewed at once and is also the name of a town with centuries of brewing tradition.
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A beer born of the need
for freedom – suitable for shared
moments of respite after a challenging day.A beer born of the need for freedom – suitable for shared moments of respite after a challenging day.
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In the Zone Zero you will find
your favourite beers in alcohol-free
versions: Żywiec 0.0%, Heineken 0.0%,
Desperados Lemon 0.0%,
Warka Energy and
Warka Radler 0.0%.In the Zone Zero you will find your favourite beers in alcohol-free versions: Zywiec 0.0%, Heineken 0.0%, Desperados Lemon 0.0%, Warka Energy and Warka Radler 0.0%.
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Specjal, Namysłów and Królewskie are regional brands that have
been valued for years. They combine local character and a unique taste
that is a hallmark of their places of origin.Specjal, Namysłów and Królewskie are regional brands that have been valued for years. They combine local character and a unique taste that is a hallmark of their places of origin.
Breweries
We brew beer at four breweries. Brewing traditions in the regions where they are located date back to the 14th century. In our breweries, history meets modernity, we combine traditional brewing methods with modern technologies – in order to offer beers of the highest quality.
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Żywiec Brewery
The Żywiec Brewery continues the tradition established in Żywiec in 1856 by Archduke Albrecht Friedrich Habsburg. Today, with a production capacity of mo…MORE -
Warka Brewery
A “warka”, in the professional brewing dictionary, is a unit of measurement denoting a portion of beer obtained during one brewing. It is from this word th…MORE -
Namysłów Brewery
The Namysłów Brewery adheres to the principles of the traditional art of brewing. Namysłów Brewery’s flagship brand, Namysłów Pils, is made from the high…MORE -
Elbląg Brewery
There has always been a good climate for beer production and consumption in Elbląg. However, 1872 is considered to be the beginning of industrial beer prod…MORE
Let’s meet
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Żywiec Męskie Granie
14th edition of Męskie Granie has just made history. The only festival tour in Poland visited seven cities with a total of over 140 concerts.
14th edition of Męskie Granie has just made history. The only festival tour in Poland visited seven cities with a total of over 140 concerts.
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Open’er
One of the largest music festivals in Poland, which annually attracts crowds of music fans to Kosakowo near Gdynia, has been cooperating with the Heineken brand for more than a decade. Fun goes hand in hand with responsibility here – in 2022, disposable beer cups were replaced by reusable ones.
One of the largest music festivals in Poland, which annually attracts crowds of music fans to Kosakowo near Gdynia, has been cooperating with the Heineken brand for more than a decade. Fun goes hand in hand with responsibility here – in 2022, disposable beer cups were replaced by reusable ones.
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Audioriver
The most important electronic music festival in our country is a good place for Desperados, the most party brand in our portfolio.
The most important electronic music festival in our country is a good place for Desperados, the most party brand in our portfolio.
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Intel Extreme Masters
This is one of the key e-sports events in Europe. It was here that Warka Energy, a newcomer in the functional beer drinks category, made its debut.
This is one of the key e-sports events in Europe. It was here that Warka Energy, a newcomer in the functional beer drinks category, made its debut.
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UEFA Champions League
The celebration of every football fan has been associated with the Heineken brand for years. Interestingly, Heineken is also a sponsor of the UEFA Women’s Champions League, thus proving that both football and beer are for everyone, regardless of gender.
The celebration of every football fan has been associated with the Heineken brand for years. Interestingly, Heineken is also a sponsor of the UEFA Women’s Champions League, thus proving that both football and beer are for everyone, regardless of gender.
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Legia
Królewskie and Legia is a collaboration between the two Warsaw icons. The Królewskie brand has supported the capital’s football club for many years, together providing fans with emotions at the highest level.
Królewskie and Legia is a collaboration between the two Warsaw icons. The Królewskie brand has supported the capital’s football club for many years, together providing fans with emotions at the highest level.
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Formula 1
Heineken is also a sponsor of Formula 1, Formula E and also the W Series. Every year, key figures in the racing world, such as Max Verstappen, are ambassadors for the campaign “Heineken. Enjoy Responsibly” reminding consumers to never drive under the influence of alcohol.
Heineken is also a sponsor of Formula 1, Formula E and also the W Series. Every year, key figures in the racing world, such as Max Verstappen, are ambassadors for the campaign “Heineken. Enjoy Responsibly” reminding consumers to never drive under the influence of alcohol.
Strategy
We are part of the global HEINEKEN Group. We are developing our business in line with the EverGreen 2025 strategy. This is a bold strategy to ensure excellent and sustainable growth and the next evolution phase of our business.
Executive team
There are talented people behind our business.
Get to know our management team.
History
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A brewery is being established in Żywiec
Albrecht Friedrich Habsburg founded the Archduke Brewery in Żywiec.
Albrecht Friedrich Habsburg founded the Archduke Brewery in Żywiec.
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Heineken is being established
Gerard Adriaan Heineken founds the company Heineken & Co.
Gerard Adriaan Heineken founds the company Heineken & Co.
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Porter Żywiecki
The brewers of the Żywiec Brewing School create quality beers.
Porter Żywiecki of Juliusz Wagner’s recipe is created.The brewers of the Żywiec Brewing School create quality beers. Porter Żywiecki of Juliusz Wagner’s recipe is created.
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Development of the Żywiec brand
The transatlantic ships Batory and Piłsudzki have become ambassadors
of the Żywiec brand, with archduke beers served on board.
Żywiec is also rapidly appearing on LOT airline flights.The transatlantic ships Batory and Piłsudski have become ambassadors of the Żywiec brand, with archduke beers served on board. Żywiec is also rapidly appearing on LOT airline flights.
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Heroic brewers
The Żywiec Brewery resumes production immediately after the end of hostilities.
This is thanks to the heroic action of the crew who saved the plant from
being blown up by the retreating German army.The Żywiec Brewery resumes production immediately after the end of hostilities. This is thanks to the heroic action of the crew who saved the plant from being blown up by the retreating German army.
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Dancing couple
This is the first time the dancing couple
has appeared on a Żywiec label.This is the first time the dancing couple has appeared on a Żywiec label.
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Żywiec Brewery goes public on the WSE
Żywiec Brewery is listed on the Warsaw
Stock Exchange for the first time.Żywiec Brewery is listed on the Warsaw Stock Exchange for the first time.
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Grupa Żywiec S.A. is being established.
Grupa Żywiec S.A. is formed from
the merger of Zakłady Piwowarskie
w Żywcu S.A. and Brewpole B.V.Grupa Żywiec S.A. is formed from the merger of Zakłady Piwowarskie w Żywcu S.A. and Brewpole B.V.
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Opening of the Brewery Museum
The Żywiec Brewery Museum opens to the public to mark
the 150th anniversary of the Archduke Brewery in Żywiec.The Żywiec Brewery Museum opens to the public to mark the 150th anniversary of the Archduke Brewery in Żywiec.
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New Żywiec variants
The first quality variants of the Żywiec brand are appearing on the market.
The first quality variants of the Żywiec brand are appearing on the market.
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Zone Zero
Poland’s alcohol-free beer revolution begins
with the launch of Zone Zero in shops.Poland’s alcohol-free beer revolution begins with the launch of Zone Zero in shops.
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Namysłów Brewery joins the Żywiec Group
It is one of the oldest breweries in Poland, with a history dating back
nearly 700 years, and bears the same name as the town in which it is located.It is one of the oldest breweries in Poland, with a history dating back nearly 700 years, and bears the same name as the town in which it is located.
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Heineken International B.V. becomes the sole shareholder of Grupa Żywiec
Heineken International B.V. is the largest beer producer in Europe
and one of the largest beer producers in the world by volume.
The company is listed on NYSE Euronext Amsterdam and OTCQX.Heineken International B.V. is the largest beer producer in Europe and one of the largest beer producers in the world by volume. The company is listed on NYSE Euronext Amsterdam and OTCQX.
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Żywiec Męskie Granie turns 15!
Żywiec Męskie Granie has been one of the most
important events on the cultural map of Poland for years.Żywiec Męskie Granie od lat stanowi jedno z najważniejszych wydarzeń na kulturalnej mapie Polski.
Passion for beer
