Żywiec beer is made exclusively from three ingredients: barley malt, hops and crystal clear mountain water. The dancing couple featured on the beer label is one of the most valuable trademarks on the Polish market. Żywiec is a patron of the Męskie Granie concert tour and is the best-known Polish beer abroad.
Heineken is the HEINEKEN Group’s most valuable global premium beer brand. It has been brewed at the Archduke Brewery in Żywiec since 2001 and at the brewery in Warka since 2008. Heineken is an official sponsor of the UEFA Champions League and a partner of the Open’er Festival, some of the most recognised summer music events in Poland.